March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
December 18, 2023
Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
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