Blockgraph that Data
Protect and connect data for converged TV targeting, measurement, and attribution.
For simple, fast, privacy-safe data collaboration with trusted partners, Blockgraph your data.
How It Works
Blockgraphing data means protecting and connecting data for audience-based converged TV targeting, measurement, and attribution. Blockgraph your data in three steps:
1: LOAD
Import your audience data to a Blockgraph node. Each node is part of Blockgraph’s secure-by-design, privacy-focused platform.
2: PROTECT
Your audience data is encrypted within the node and assigned a Blockgraph ID (BG ID) for each unique household.
3: CONNECT
Engage with trusted partners on the Blockgraph platform, using your Blockgraphed data to perform converged TV targeting, measurement, and attribution across connected homes.
Benefits
Blockgraphing your data gives you a clear advantage in audience-based advertising throughout the converged TV ecosystem.
Time to
Market
Remove intermediaries from the data matching process for streamlined audience onboarding.
Data
Protection
Your data is secure with protections maintained throughout the Blockgraph ecosystem.
Audience
Scale
Expand your audience reach via peer-to-peer matching.
Precision Targeting
Match your data with accurate industry identity data via distributor partners.
Welcome to the future of TV advertising
To protect and connect your data for accelerated audience-based converged TV targeting, measurement, and attribution across connected homes:
