Grounding TV Advertising in the Real World
Plan, activate, and measure campaigns around the places and behaviors that drive business performance.
Blockgraph works across the TV ecosystem, giving advertisers and partners the ability to plan, activate, and measure campaigns using real-world data and local context. Decisions about who to reach, where to run, and how to measure performance remain connected within a single platform.
Making TV advertising accessible for advertisers and agencies (of all shapes and sizes)
Blockgraph OnDemand gives local, regional, and national businesses the ability to apply customer data and local context to TV campaigns and evaluate performance beyond impressions.
From onboarding customer data to defining proximity-based audiences to measuring business outcomes, Blockgraph OnDemand supports TV advertising designed for how local businesses actually operate.
Why proximity matters
Most business outcomes happen offline, in the markets where people live and shop. Proximity aligns TV campaigns with where your business actually operates, not just broad geographies.
When TV advertising is planned and evaluated around customer proximity, campaigns align with local demand and connect exposure to business outcomes.
Instant Audiences
Instant Audiences brings Blockgraph’s capabilities together in a faster, simpler way to create TV audiences for local and regional businesses.
Describe who you want to reach. Instant Audiences turns that input into household-based TV audiences informed by location and neighborhood context, ready for activation across premium TV environments.
Trusted by Partners Across the TV Ecosystem
Blockgraph enables audience activation and measurement across leading TV platforms, distributors, and measurement partners.
Capabilities
The building blocks behind real-world TV advertising.
Household Identity
The privacy-safe household foundation that makes first-party data and proximity actionable across participating TV partners.
Instant Audiences
Create campaign-ready TV audiences from simple descriptions, informed by neighborhood and local context.
Audience Targeting
Build household-level TV audiences from customer data or the specific local areas you choose.
Proximity Intelligence
Turn store locations and neighborhood context into household-level audiences aligned with local purchasing behavior.
Campaign Measurement
See how TV drives real-world results by connecting ad exposure to sales, visits, and other outcomes.
See What Real-World TV Advertising Looks Like
Explore how Blockgraph helps advertisers and agencies create, activate, and measure household-based TV audiences shaped by real-world business context.