May 15, 2024
Deal will enable advertising to plan audience-based linear TV campaigns programmatically
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
May 6, 2024
List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner