DoubleBlock
Leverage this clean room on demand service for secure, privacy-focused analysis between first-party data sets.
How it Works
To understand outcomes from media exposures, data sets containing proprietary information from both the advertiser and media owner need to be evaluated in a privacy-focused way that protects each party’s data. DoubleBlock ensures that no party is exposed to another’s proprietary or identifiable data, enabling post-campaign analysis that can be used for purposes ranging from data modeling to campaign planning and measurement to outcome attribution.
STEP 1: SYNC CUSTOMERS
Deterministically overlap advertiser customer base and media seller subscribers, encrypting data.
STEP 2: SYNC DATA SETS
Deterministically tie sales data to impression data, encrypting data.
STEP 3: ANALYZE
Combined data with multiple encryptions can be imported into any tool for robust analysis.
Leverage DoubleBlock to transform processes that take weeks into near real-time results with no need to install and learn new analytics technology.
