March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
June 28, 2023
The collaboration looks to bring efficiency, fidelity and safety to the ever-changing TV landscape
Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
December 1, 2021
In this interview, Effectv's John Brauer discusses the deeper analysis facilitated by DoubleBlock
November 8, 2021
In this video, Dentsu's Brad Stockton talks about fragmentation in the connected TV environment
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.