February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
February 26, 2025
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
October 22, 2024
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
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