Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era

April 14, 2025

Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts

Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

February 27, 2025

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Blockgraph, VideoAmp partner to tie TV ads to sales data

February 26, 2025

Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.

2025: Full Speed Ahead for the New TV Industry

December 17, 2024

Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.

5 minutes with Jason Manningham

May 31, 2024

Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.

Jason Manningham featured on the Trade Desk’s podcast, The Current Report

May 13, 2024

Inside the Upfronts’ measurement and attribution transformation