Identity Operating System (IDoS)
The foundational identity layer that enables secure connectivity for identifiers, audiences, and data silos in the rapidly evolving converged TV ecosystem.
Benefits
How it Works
- Empowers brands to find, reach, and measure audiences across converged TV touchpoints in connected homes
- Facilitates direct, permissioned data collaboration with trusted partners at unmatched speed and scale
- Allows data owners to manage their privacy commitments and data confidentiality requirements
How it Works
With Household Account Data
STEP 1: CONNECT
Once installed, and after data has been loaded to your private Node, Blockgraph’s software establishes connectivity with Blockgraph’s identity layer by assigning each record a unique encryption value which is used to deterministically assign a common persistent pseudonymous household identifier. This encryption all happens locally within each participant’s own private node.
STEP 2: ASSIGN
After a Blockgraph ID has been assigned, our software will remove any automatically unencrypted data from your private node, adding further protections.
STEP 3: COLLABORATE
This identifier can then be used to work with other network participants without exposing any unencrypted data with anyone, even Blockgraph.
STEP 4: MANAGE
At the same time, you can use Blockgraph’s APIs or data refresh services to manage consents and opt-outs, remove users and/or data from the system, and enforce your policies throughout the Blockgraph platform.
Without Subscriber Level Data
STEP 1: CONNECT
When working with identity partners, our platform allows connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals in order to facilitate identity resolution and provision Blockgraph IDs that participants can apply to their cross-channel advertising efforts.
STEP 2: PARTNER ID LOOKUP
JASON, NEED COPY HERE TO DESCRIBE THIS STEP
STEP 3: ID PARTNER ENABLEMENT
Identity resolution can be performed in batches or in real-time via authentication APIs - all supported by automation and a scalable and secure backend.
