FAQ
What is Blockgraph OnDemand?
Blockgraph OnDemand is a self-service technology platform that enables advertisers of all sizes to safely and securely bring their own data to their multiscreen TV campaigns. Designed to enable seamless, privacy-compliant uploading of first-party data, Blockgraph OnDemand facilitates targeting and campaign ROI measurement with CTV, linear TV, and other premium video ad sellers.
How does Blockgraph OnDemand work?
After signing up, advertisers can securely upload their first-party customer data, which is then deterministically matched in a privacy-centric way, to connected media partner TV and CTV households within the Blockgraph ecosystem. Advertisers are then able to use their data for the delivery and measurement of targeted ad campaigns.
Why is Blockgraph OnDemand valuable?
Our technology is designed to facilitate privacy-compliant and secure use of data while enabling advertisers to maximize the value of their paid media. Blockgraph OnDemand gives smaller advertisers to access to its identity and data collaboration platform via an easy-to-use interface on an as-needed basis, eliminating technology integration costs.
What’s the cost to use Blockgraph OnDemand?
Nothing. It’s free to get started. Because there are no intermediaries between you and your partners in the Blockgraph ecosystem, there are no associated data costs for media buyers.
Who are the media partners I can work with through Blockgraph OnDemand?
Blockgraph works with a robust ecosystem of trusted media partners, providing seamless access to premium inventory for your campaigns. To learn more about which partners are available to you, we recommend reaching out to your Blockgraph representative, who can guide you through the options best suited to your needs.
Why should I use Blockgraph OnDemand?
Blockgraph OnDemand lets you quickly and safely upload your customer data so you can effectively target and reach your audience across premium video and TV with digital-like precision.
Can you quantify how many households match my audience segment once it is uploaded?
Yes, you are able to size your audience segment in Blockgraph OnDemand when matching with a media partner.
Where is Blockgraph OnDemand available?
Blockgraph OnDemand is available for advertisers in the U.S who are interested in reaching US households.
How do I get connected to a Blockgraph representative?
Please fill out the inquiry form.