tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

tvScientific said it is working with Blockgraph so that its direct-to-consumer clients can safely put their first-party data assets to work.

Clients can use their information to target audiences using tvScientfific’s connected TV platform based on consumers’ search, purchase and retail history to optimize campaigns.

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