10 marketers weigh in on what’s in store for 2024
10 marketers weigh in on what’s in store for 2024
The Current spoke with 10 advertising executives about their biggest predictions for the new year including Blockgraph CEO, Jason Manningham:
The maturation of connected TV
“Programmatic platforms and digital publishers will unify email-based user IDs with household IDs, bridging the gap between individualized digital targeting and household-focused TV advertising. CTV has blurred the line between individual and household identity, with logged-in emails more often representing households than individuals. The long-awaited convergence of user-based and household identity will arrive in 2024 just in time to not only enhance the addressability of TV but also solve the over-frequency issues currently afflicting the CTV ad ecosystem.”
— Jason Manningham, CEO, Blockgraph
