2025: Full Speed Ahead for the New TV Industry

December 17, 2024

Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.

Next in Media with Michael Guth, SVP Marketing, Spectrum Reach

November 12, 2024

Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.

Next in Media with Mike Treon, Head of CTV and Video, PMG

October 29, 2024

Treon unpacks the unique hurdles that brands face with CTV and shares how they are navigating this evolving space.

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

October 10, 2024

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

July 10, 2024

Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes

Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy

July 10, 2024

Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.