Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

February 27, 2025

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Blockgraph, VideoAmp partner to tie TV ads to sales data

February 26, 2025

Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.

2025: Full Speed Ahead for the New TV Industry

December 17, 2024

Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.

Next in Media with Michael Guth, SVP Marketing, Spectrum Reach

November 12, 2024

Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.

Next in Media with Mike Treon, Head of CTV and Video, PMG

October 29, 2024

Treon unpacks the unique hurdles that brands face with CTV and shares how they are navigating this evolving space.

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

October 10, 2024

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI