Blockgraph CEO Jason Manningham joins Mike Shields to discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape. With a focus on privacy and data collaboration. They explore how Blockgraph’s platform simplifies targeted ads on streaming and enhances data-driven strategies for TV. The conversation covers the future of first-party data, the rise of self-serve platforms, and the mission to drive measurable ROI across the evolving CTV ecosystem.

This is the first of four conversations with Next in Media, marking the launch of Blockgraph OnDemand—a self-serve platform simplifying secure, first-party data onboarding for all advertisers.

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