Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era

April 14, 2025

Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts

Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

February 27, 2025

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

October 10, 2024

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

July 10, 2024

Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes

tvbeat Adopts Blockgraph To Power Programmatic Execution For Audience-Based Linear TV Advertising

May 15, 2024

Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future

tvScientific And Blockgraph Announce Partnership To Enable First Party Data Activation For Direct-To-Consumer Advertisers

January 12, 2024

New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV