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We Are Blockgraph

Making TV advertising accurate, local, and accountable.

We connect real households, real neighborhoods, and real outcomes — so TV advertising works the way business actually works.

Group of nine people with conference badges posing on a rooftop with the Empire State Building lit in red and yellow in the background at dusk.
Group of five diverse people standing indoors, holding cocktails and smiling at the camera.
Man in grey sweatshirt and jeans aiming a wooden recurve bow in an indoor archery range.
Three people having drinks and conversation on a rooftop terrace with city buildings in the background.
Group of nine people with conference badges posing on a rooftop with the Empire State Building lit in red and yellow in the background at dusk.
Group of five diverse people standing indoors, holding cocktails and smiling at the camera.
Man in grey sweatshirt and jeans aiming a wooden recurve bow in an indoor archery range.
Three people having drinks and conversation on a rooftop terrace with city buildings in the background.
Three people wearing conference badges and lanyards smiling and holding drinks, standing inside a building at night with city lights visible through the windows.
Seven people standing in a line inside an archery range with bows displayed on the wall and a Gotham Archery sign.
Four people sitting around a table sorting and assembling various colored LEGO bricks in a well-lit room with large windows and a framed photo on the wall.
Six people sitting around a wooden dining table smiling, with drinks and plates set, in a warmly lit restaurant.
Three people wearing conference badges and lanyards smiling and holding drinks, standing inside a building at night with city lights visible through the windows.
Seven people standing in a line inside an archery range with bows displayed on the wall and a Gotham Archery sign.
Four people sitting around a table sorting and assembling various colored LEGO bricks in a well-lit room with large windows and a framed photo on the wall.
Six people sitting around a wooden dining table smiling, with drinks and plates set, in a warmly lit restaurant.
Six people seated around a decorated dining table with menus and glasses, smiling and posing for the photo in a cozy restaurant setting.
Four smiling friends standing close together indoors against a brick wall with blue light spots on them.
Group of four diverse people smiling indoors, two holding drinks, with patterned wallpaper and checkered floor.
Group of four adults smiling and holding drinks in a warmly lit bar with exposed brick walls.
Six people seated around a decorated dining table with menus and glasses, smiling and posing for the photo in a cozy restaurant setting.
Four smiling friends standing close together indoors against a brick wall with blue light spots on them.
Group of four diverse people smiling indoors, two holding drinks, with patterned wallpaper and checkered floor.
Group of four adults smiling and holding drinks in a warmly lit bar with exposed brick walls.
Group of five diverse people standing indoors, holding cocktails and smiling at the camera.
Three people wearing conference badges and lanyards smiling and holding drinks, standing inside a building at night with city lights visible through the windows.
Group of nine people with conference badges posing on a rooftop with the Empire State Building lit in red and yellow in the background at dusk.
Seven people standing in a line inside an archery range with bows displayed on the wall and a Gotham Archery sign.
Group of five diverse people standing indoors, holding cocktails and smiling at the camera.
Three people wearing conference badges and lanyards smiling and holding drinks, standing inside a building at night with city lights visible through the windows.
Group of nine people with conference badges posing on a rooftop with the Empire State Building lit in red and yellow in the background at dusk.
Seven people standing in a line inside an archery range with bows displayed on the wall and a Gotham Archery sign.
Three people having drinks and conversation on a rooftop terrace with city buildings in the background.
Six people sitting around a wooden dining table smiling, with drinks and plates set, in a warmly lit restaurant.
Man in grey sweatshirt and jeans aiming a wooden recurve bow in an indoor archery range.
Four people sitting around a table sorting and assembling various colored LEGO bricks in a well-lit room with large windows and a framed photo on the wall.
Three people having drinks and conversation on a rooftop terrace with city buildings in the background.
Six people sitting around a wooden dining table smiling, with drinks and plates set, in a warmly lit restaurant.
Man in grey sweatshirt and jeans aiming a wooden recurve bow in an indoor archery range.
Four people sitting around a table sorting and assembling various colored LEGO bricks in a well-lit room with large windows and a framed photo on the wall.

About Blockgraph 

Blockgraph turns real-world data into TV audiences that drive measurable business results. Customer data, neighborhood context, and campaign measurement all operate on a shared household foundation — so businesses can plan, activate, and measure TV campaigns around the households and communities that actually matter to them.

Why We Exist

Most ad platforms optimize for clicks and impressions.

Most purchases happens near home.

Blockgraph brings proximity and neighborhood context into TV advertising, ensuring campaigns reflect where decisions and purchases actually occur.

When advertising reflects the real world, TV stops being a delivery channel and becomes a growth channel.

What We Enable

Turn customer and geographic data into activation-ready audiences built for measurable business impact.

More precise in who they reach

Built from customer data, local geography, or AI-powered audience creation.

More locally grounded in where they run

Aligned to stores, service areas, and electoral districts.

More accountable in what they drive


Connecting ad exposure to sales, visits, and real business outcomes.

Our Values

Four men standing closely together on a tiled rooftop with a city building in the background, smiling and posing for the photo.

Customer Mindset

Customers are at the center of everything we do.

Innovators

We don’t accept the status quo.

Seek to Compete

We compete hard for your business. And we always do it with integrity.

Ownership Mentality

We are accountable for serving you with the best possible platform.

Win Together

We believe that we can go farther together.

Backed by the Industry

Blockgraph is owned by Comcast NBCUniversal, Charter Communications Inc., and Paramount.

‍Built in collaboration with the TV ecosystem, the platform serves advertisers, agencies, publishers, and distributors running campaigns at every scale — local, regional, and national.

See How TV Advertising Works in the Real World