June 30, 2021
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
June 9, 2021
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
Scott Collins has found life beyond “The Walking Dead.”
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
May 7, 2021
Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.
May 5, 2021
As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
