Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

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October 22, 2024

Jason Manningham joins Mike Shields on the Next in Media Podcast

Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

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Jason Manningham joins Mike Shields on the Next in Media Podcast

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

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