August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
June 30, 2021
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
It's done in partnership with Blockgraph and TVSquared
June 9, 2021
Scott Collins has found life beyond “The Walking Dead.”
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
