February 27, 2020
The system is finally ready for a broader push into the TV ad industry, said Blockgraph CEO Jason Manningham.
February 23, 2020
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
January 2, 2020
Video: Blockgraph CEO Jason Manningham on how Blockgraph removes barriers to data-driven TV advertising.
May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
January 6, 2019
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
December 21, 2018
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future