Wall Street Journal: Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted

Three of the nation’s largest pay-TV companies are taking joint ownership of a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising.

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News

October 22, 2024

Jason Manningham joins Mike Shields on the Next in Media Podcast

Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.

Press Releases

October 10, 2024

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

News

October 10, 2024

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

Wall Street Journal: Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

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Jason Manningham joins Mike Shields on the Next in Media Podcast

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

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