In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries.
Read More
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
December 17, 2024
December 13, 2024
In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.
November 12, 2024
Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.