In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries.
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First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
August 6, 2024
Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.