AdExchanger: “Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?"

"Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018.

The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham."

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Jason Manningham joins Mike Shields on the Next in Media Podcast

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October 10, 2024

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

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October 10, 2024

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

AdExchanger: “Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?"

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

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Jason Manningham joins Mike Shields on the Next in Media Podcast

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