February 23, 2020
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
December 21, 2018
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
October 22, 2024
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
