AdExchanger: "Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV"

Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase and intends to go live in early 2019.

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October 22, 2024

Jason Manningham joins Mike Shields on the Next in Media Podcast

Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

AdExchanger: "Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV"

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

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Jason Manningham joins Mike Shields on the Next in Media Podcast

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers

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