January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 18, 2023
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
September 21, 2023
In the latest example of the upending of the traditional TV model, Charter decided if you can’t beat them, join them.
June 28, 2023
The collaboration looks to bring efficiency, fidelity and safety to the ever-changing TV landscape
June 14, 2023
The company is recognized for Enabling Privacy-Focused, First-Party Data Connectivity for TV
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
October 22, 2024
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
