May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
January 6, 2019
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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