December 21, 2018
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
