Barriers to using data to build audience profiles and segments for TV, including the cost and time involved with third-party data matching.
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Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
December 17, 2024
December 13, 2024
In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.
November 12, 2024
Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.