September 13, 2021
Blockgraph CEO Jason Manningham will join industry colleagues to discuss the industry's need for an interoperable ID system..
August 24, 2021
How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem
August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
June 30, 2021
Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns
It's done in partnership with Blockgraph and TVSquared
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
October 22, 2024
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
