In this video, Jason Manningham, Blockgraph’s CEO, kicks off its Beet.TV Leadership Series, framing the “Tale of Two Cities” that the linear addressable and connected TV marketplace represent. Manningham speaks to how marketers are increasingly having trouble reaching their TV audience consistently, as well as measuring and managing frequency of reach for their target audience.

He also explains the recently launched DoubleBlock service, a truly first-of-its-kind clean room on demand. DoubleBlock offers marketers clean room capabilities without the complexity, cost, and time that’s usually associated with creating a clean room.

This video is part of the Blockgraph Beet.TV Leadership Series, "Arriving at Your Audience: Why Direct-to-Household Connectivity Is Critical for TV Advertisers.“

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