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April 7, 2021

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

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As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative.  The TV Data Initiative is a new industry program designed to help the television industry –  advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.

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October 10, 2024

Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

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July 10, 2024

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes

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