July 27, 2020
Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.
An industry veteran, Aleck rings more than two decades of experience in digital and advanced TV advertising.
The new Blockgraph CRO has issued a call to major data and broadcast partners, as he joins the company.
June 1, 2020
Comcast has spun off Blockgraph, its blockchain-based data onboarding unit, into a joint venture.
Comcast has spun off Blockgraph into a joint venture co-owned by Comcast, Charter and ViacomCBS.
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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