June 1, 2020
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph.
Comcast has spun off Blockgraph into a joint venture co-owned by Comcast, Charter and ViacomCBS.
Comcast has spun off Blockgraph, its blockchain-based data onboarding unit, into a joint venture.
May 29, 2020
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
Comcast, Charter and ViacomCBS have partnered to invest in Blockgraph
Cable and TV giants become joint-venture partners in Blockgraph, which was spun off by Comcast.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
