Comcast has spun off Blockgraph, its blockchain-based data onboarding unit, into a joint venture co-owned by Comcast, Charter and ViacomCBS.
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First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
October 22, 2024
Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.
October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.