November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
January 25, 2022
In this video interview, ViacomCBS' Travis Scoles discusses innovations addressing media fragmentation.
January 10, 2022
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
December 20, 2021
In this video, Horizon Media's Campanelli shares insights on measurement across connected TV.
December 1, 2021
In this interview, Effectv's John Brauer discusses the deeper analysis facilitated by DoubleBlock
November 17, 2021
Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
October 22, 2024
Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
