June 8, 2023
New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors
November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
October 17, 2022
New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns
June 9, 2022
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.
April 27, 2022
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
April 6, 2022
The company’s broad industry support reflected in new appointments.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future