December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.