Mediapost: "Blockgraph Partners With TransUnion To Further Addressable Advertising"

Blockgraph -- a platform providing aggregated, anonymized data for advanced advertising deals - has struck a deal with U.S. consumer insights company TransUnion for a focus on identity data and solutions.

The deal will further addressable advertising -- which targets specific audiences as well as measurement -- across growing connected TV video inventory as well as the cross-channel video marketplace, Blockgraph says.

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