Posted on
March 4, 2021
FierceVideo: "Blockgraph partners with TransUnion on addressable advertising"
Blockgraph, a TV ad tech initiative focused on using secure, anonymized audience data, has partnered with TransUnion on addressable advertising.
Blockgraph – which is owned by Comcast/NBCUniversal, Charter and ViacomCBS – will use TransUnion’s identity and data-based audience solutions including data modeling, audience creation and activation. Blockgraph will also get access to data marketplace applications Tru Optik, which TransUnion acquired in October.
