Blockgraph, a TV ad tech initiative focused on using secure, anonymized audience data, has partnered with TransUnion on addressable advertising.

Blockgraph – which is owned by Comcast/NBCUniversal, Charter and ViacomCBS – will use TransUnion’s identity and data-based audience solutions including data modeling, audience creation and activation. Blockgraph will also get access to data marketplace applications Tru Optik, which TransUnion acquired in October.

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