Posted on 
July 10, 2024

Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy

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Cross-Platform Measurement

‍Blockgraph Wants To Improve Pharma TVAdvertising Without Being Creepy

On Wednesday, Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands. Better measurement should also help buyers make more calculated media investments.

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