Introducing our inaugural “Blockgraph that Data” campaign

The amount of innovation happening today in TV is truly unprecedented and the opportunities for marketers and media companies are vast. As an industry, we have evolved to a place where the ability to use data has enabled us to be better informed and make better decisions about advertising campaigns.  Yet despite all the potential, TV marketers and media companies face an endless barrage of technical and legal jargon, point solutions, and confusion about how to apply their data without compromising on privacy.

Since founding Blockgraph two years ago, one of our core guiding beliefs has been that for TV to thrive and grow share, data-driven advertising must be privacy-safe for consumers, secure for data owners, and simple for advertisers. Continuing the work of this mission, we’ve developed a comprehensive ecosystem and technology platform that accomplishes those tenets: privacy-safe, secure, and simple.

This is why I’m thrilled to announce our inaugural “Blockgraph that Data” campaign, which was developed to mirror that simplification.  Boiling down all the hard work we do into a single verb, ‘to Blockgraph,’ we illustrate how we simplify all the complexity of data-driven advertising for our customers.

Blockgraph: [ blok - graf ] - verb 
1.       To protect and connect data for TV targeting, measurement, and attribution. 

As an organization, we are here to help you protect and connect your data and make use of it across the entire TV supply chain. Blockgraphing your data enables simple, fast, privacy-safe data collaboration with trusted partners, creating better outcomes for organizations and consumers.

Here’s a look at one of our first ad creatives:

We’re really excited about this campaign, as it encapsulates our mission and value proposition quite succinctly. So, if you want to use your data for TV targeting, measurement, and attribution across connected homes, make sure to Blockgraph that Data. 

Jason Manningham is Blockgraph's CEO and Co-Founder.