Posted on
May 15, 2024
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph said that its identity and data collaboration platform has been adopted by tvbeat, a provider of campaign planning technology for media companies.
The deal will enable advertising to plan audience-based linear TV campaigns programmatically, the companies said.
